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Expert accreditation of marketing professionals
Take the test and discover your marketing potential - for free! Get a roadmap to achieving your dream salary.
🟢2,500+ professionals have been certified.
Why SkillMark?
-
Confirmation of the levelAdd a certificate to your resume to show that you have the necessary skills for the job. This will help HR see that you have "Middle Level 5 (SMM)" experience instead of just "1 year experience". According to HeadHunter, these key skills are required in 80% of available positions. -
Career NavigatorFind out:
- What skills have been improved (for example, targetting),
- Where are you losing money (weak competitor analysis),
- What to read/watch to grow to the Middle. -
Savings3 times cheaper than expert advice (3,000 instead of 10,000). Free book "Marketing Without Water" as a gift for registration.
Sample reports
Free
Grade: Junior Level 2, Junior Marketing Associate
Strengths: Ability to apply theory in practical scenarios (e.g., CPC calculation)
$40
Grade: Junior Level 7
Skills: Metric analysis, optimization of advertising campaigns, ROI forecasting.
Areas for improvement: Detailed information on weaknesses and personalized recommendations + a certificate for free!
What's inside the test
The questions were created by a DMI-certified expert from the American Marketing Association, who has 20 years of experience in the field.
The program is based on a study conducted by HeadHunter in 2025, analyzing 8,432 job openings.
Each question has been reviewed and verified by the community of marketers on the DAO platform.
The program is based on a study conducted by HeadHunter in 2025, analyzing 8,432 job openings.
Each question has been reviewed and verified by the community of marketers on the DAO platform.
- 10 questions
- Instant grade
- 2 key skills
- 100 questions on SEO, SMM, analytics, and other topics.
- 5 practical tasks related to media planning, budget calculations, and more.
- The time limit is 115 minutes, so you can save your progress if needed.
The Junior Level 9 certificate helped me land a job at a startup with no prior experience. Now, I am responsible for managing social media.
The Middle Level 6 (SEO) certification has resulted in an increase in my monthly freelance rate from $550 to $1,330
After completing my Middle Level 3 Analytics certification, I left a regional agency and joined a large IT company.
Advanced analytics + a certificate as a gift
Get a detailed analysis of your skills, expert recommendations, and a SkillMark certificate for just $40. The certificate is included in the price!
Get a detailed analysis of your skills, expert recommendations, and a SkillMark certificate for just $40. The certificate is included in the price!
Confirm the payment process
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Please follow the instructions on this page to log in, fill in your bank card details, and complete the transfer.
Make sure that you have prepared your bank card details and understand the payment steps: registration, entering information, and confirming the payment.
Please follow the instructions on this page to log in, fill in your bank card details, and complete the transfer.
Make sure that you have prepared your bank card details and understand the payment steps: registration, entering information, and confirming the payment.
— What gives you a free grade?
— Skill level + 2-3 recommendations for growth. For example, "Junior Level 2: Improve your metric analysis".
— How is a $40 report better than a free one?
— It provides detailed information about your weaknesses and a ready-made plan for improvement. It also comes with a certificate to prove your progress.
— How can I switch to the Middle level?
— Please send us 2-3 examples of your work with the results after the test has been completed, if you are not below the Junior Level 7 standard.
— Is it possible to take the test anonymously?
— Yes, it is possible. However, you will need to provide a name for your certificate.
— How long will the test take?
— Test time: 115 minutes.
Case review for Middle/Senior: up to 14 days.
The certificate will be sent via mail within 48 hours of payment.
Case review for Middle/Senior: up to 14 days.
The certificate will be sent via mail within 48 hours of payment.
— And what if I don't succeed?
— This is not a cause for disappointment, as every professional once started out small. Now, you have the chance to understand what needs to be improved in order to enhance your knowledge and skills. What's next? We recommend ordering an extended report for $40 in order to receive a detailed analysis of your mistakes and suggestions for improvement. Study marketing materials, take additional courses, or work on practical cases. After preparation, you can retake the test to confirm your progress.
— Will my employer see my performance?
— Not if you don't want them to see it. You can choose whether to publish your rating.
— What areas of testing will be relevant in 2025?
— Marketing campaigns.
— Brand management.
— Project management.
— Market research.
— Strategic business planning.
— Brand management.
— Project management.
— Market research.
— Strategic business planning.
— Who creates the questions?
— Certified AMA/DMI experts and top marketers from the DAO community work on the test. Each question is carefully checked for relevance.
— Why can't the test be cheated?
— Over 1,000 questions updated monthly (thanks to the DAO community!).
— 1 minute per question — no searching for answers on Google allowed.
Each time, there are different test variations — so you can't "memorize".
— 1 minute per question — no searching for answers on Google allowed.
Each time, there are different test variations — so you can't "memorize".
— Why do employers value SkillMark levels?
— Because they meet the actual needs of the market. We have taken HeadHunter job postings as a basis and added in things that are not covered in textbooks.
— Can I improve my SEO skills without having to worry about the content?
— Yes! The system is flexible, so you can choose a specialization in SEO (for example, the Middle Level 4) and study the rest of the material at your own pace.
— Why do I need a DAO?
— This is your opportunity to influence the standards of the industry.
— How does the DAO community contribute to verification?
— Each new question or case for the test is proposed by participants and voted on by the community. Changes are made only after 60% of votes have approved them. This ensures that the test always meets current market requirements.
— How do I prove my Middle/Senior level?
— Middle: Provide 2-3 examples (for example, a 20% reduction in CAC) that will be reviewed by 3 randomly selected Middle/Senior members of the community.
Senior: Defend your strategy in front of industry experts (for example, revenue growth of 50% per year).
Senior: Defend your strategy in front of industry experts (for example, revenue growth of 50% per year).
DAO-community of marketers
After certification, you get access to the DAO community of marketers.
- How it works
- Add new questions for the test.
- Participate in the improvement of evaluation criteria
- Delphi voting: sending suggestions to all participants
- Privileges
- Junior: 1 vote
- Middle: 2 voices
- Senior: 3 votes
Example:
A member of the middle group suggested adding questions about TikTok analytics. The suggestion was approved by the community and the questions were included in the test.
A member of the middle group suggested adding questions about TikTok analytics. The suggestion was approved by the community and the questions were included in the test.
Testing methodology
The test is based on an analysis of 8,432 job postings for marketing positions (HeadHunter study, 2025). We have identified the key skills that 80% of employers are seeking.
Sample report
Example of Level 7 (Junior)
Title: Junior Marketing Specialist
Description: Responsible for analyzing metrics, optimizing advertising campaigns, and forecasting ROI.
Title: Junior Marketing Specialist
Description: Responsible for analyzing metrics, optimizing advertising campaigns, and forecasting ROI.
Start now and find out your level!
Take our 10-question mini quiz and get an instant grade for free.
Join over 2,500 marketers who have already achieved career success with SkillMark.